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China Tourism Agents Wowed by Brunei's Charms

Published on 1st December 2024

The Ministry of Primary Resources and Tourism (JKP) in collaboration with Singapore Airlines hosted a familiarization trip for top Chinese travel agents from major cities like Beijing, Shanghai, and Guangzhou. The agents explored Brunei's unique offerings, including eco-lodges in Temburong, cultural performances, and b...

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Brunei's Ministry of Primary Resources and Tourism, in partnership with Singapore Airlines, recently hosted a familiarization trip for top Chinese travel agents. This initiative aimed to showcase Brunei's unique tourism offerings, leading to positive feedback from agents eager to promote the destination. Notably, air arrivals from China have significantly increased, with over 29,740 tourists recorded by September 2023, surpassing the previous year's total.