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The article discusses a workshop organized by Bank Baiduri and DARe to support Brunei's SMEs in exploring new market entry strategies, led by expert Kevin Legg. Participants learned to assess market viability and utilize strategic tools like the Ansoff Matrix to facilitate business growth.

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Bank Baiduri Helps SMEs Conquer New Markets

Published on 3rd October 2024

Bank Baiduri, in collaboration with DARe (Darussalam Enterprise), recently hosted a 'New Market Entry Strategy' workshop for Brunei SMEs. Led by Kevin Legg, founder of SAGE and business strategy expert, the workshop introduced participants to a market viability scoring card to assess and prioritize potential markets ba...

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Bank Baiduri, in collaboration with DARe (Darussalam Enterprise), recently hosted a 'New Market Entry Strategy' workshop for Brunei SMEs. Led by Kevin Legg, founder of SAGE and business strategy expert, the workshop introduced participants to a market viability scoring card to assess and prioritize potential markets based on factors like size, growth potential, and regulatory environment. The workshop also provided practical tools and frameworks for SMEs to expand into new markets, addressing challenges faced in identifying suitable markets and deploying effective strategies. The Matrics Ansoff, a strategic tool for evaluating growth opportunities, was the focus of the session.

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Borneo Bulletin

๐Ÿ“Brunei Press Sdn Bhd

Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. ๐Ÿ“ฐ๐Ÿ“ฑ๐Ÿ’ป

Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. ๐Ÿ“ฐ๐Ÿ“ฑ๐Ÿ’ป

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