Borneo Bulletin

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Did you know that Brunei's MESRA campaign not only promotes customer service but also infuses Islamic values into the experience? It's a unique approach that combines goodwill, friendliness, and ethics, making every interaction a delightful one! Plus, frontliners get to wear a badge of pride after completing their training – how cool is that?

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Borneo Bulletin Article

Published on 27th January 2022

Brunei's Minister of Primary Resources and Tourism, Dato Seri Setia Awang Haji Ali bin Apong, launched the MESRA campaign, promoting customer service infused with Islamic values. The initiative aims to enhance Brunei's image as a Muslim-friendly tourist destination. Frontliners who complete the 'Islamic Values in Custo...

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