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Borneo Bulletin Article

Published on 29th November 2022

Acting Permanent Secretary at Brunei's Ministry of Primary Resources and Tourism, Hajah Dahliana binti Haji Aliakbar, emphasized the urgency of digital transformation for the country's tourism sector. Citing a World Economic Forum report, she highlighted the potential USD700 billion profit from digitization in the indu...

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Acting Permanent Secretary at Brunei's Ministry of Primary Resources and Tourism, Hajah Dahliana binti Haji Aliakbar, emphasized the urgency of digital transformation for the country's tourism sector. Citing a World Economic Forum report, she highlighted the potential USD700 billion profit from digitization in the industry. The ASEAN-Korea Centre (AKC) workshop focused on equipping Brunei's tourism stakeholders with digital tools and strategies to attract tourists, particularly from Korea, while embracing sustainable practices. The COVID-19 pandemic drastically impacted Brunei's tourism, with arrivals plunging 94% in 2021 compared to 2019.

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Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. 📰📱💻

Borneo Bulletin

📍Brunei Press Sdn Bhd

Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. 📰📱💻

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