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James Kon Brunei Shell Marketing Company Sdn Bhd (BSM) yesterday launched its Fill Safe, Feel Safe 2022 campaign to raise public awareness on the safety at Shell retail stations and the consequences of non-compliance which may expose both customers and Service Champions to potential dangers, strengthening the compliance culture across all Shell retail stations. This is BSM’s fourth series of the campaign since its first launch in 2014. The campaign is in cooperation and support from the Petroleum Authority of Brunei Darussalam (PA). Held at the PGGMB Building, the Fill Safe, Feel Safe 2022 campaign was launched by Minister of Transport and Infocommunications Pengiran Dato Seri Setia Shamhary bin Pengiran Dato Paduka Haji Mustapha. BSM Managing Director Muhammad Norshafiee bin Dato Paduka Haji Abdul Jalil in his welcoming remarks highlighted several worrying incidents at petrol stations. Among them were episodes like the occurrence of flash fire when filling up fuel into containers, Service Champions being struck by a vehicle and being attacked while on duty. There were also incidents involving filling in the wrong type of fuel and petrol nozzles being ripped off by a moving vehicle. “The numbers until July this year has already surpassed the number of incidents last year,” Muhammad Norshafiee said. “This should be sufficient to provide a wake-up to all of us. The situation must be taken seriously because it is already not ‘business a usual’. “Therefore, the cooperation from all personnel of filling stations is important for the success of the Fill Safe, Feel Safe safety campaign.” [Safety at filling stations paramount](https://www.youtube.com/embed/a55FkGcJEH4?feature=oembed) ![](https://media.everythingbrunei.com/public/r_llR9HowWcheqHFnZyZ4-CFLZ0zpVASc9G3ZXtjOWV.jpeg) Minister of Transport and Infocommunications Pengiran Dato Seri Setia Shamhary bin Pengiran Dato Paduka Haji Mustapha launches the Fill Safe, Feel Safe 2022 campaign while BSM Managing Director Muhammad Norshafiee bin Dato Paduka Haji Abdul Jalil looks on. ![](https://media.everythingbrunei.com/public/p_PxcSjX2euo9YdmOWeT2-AQQHqAPH7Ka9kkvE2xoIp.jpeg) ABOVE & BELOW: Minister of Transport and Infocommunications Pengiran Dato Seri Setia Shamhary bin Pengiran Dato Paduka Haji Mustapha presents Fill Safe, Feel Safe 2022 campaign posters to a filling station representative; and the minister presents the appointment of Retail Health, Safety and Environment Ambassador to a selected filling station personnel. PHOTOS: JAMES KON ![](https://media.everythingbrunei.com/public/DSx6gqBQasVVwYmiHIgT6-TleoQeqoXGhFdOY6I0b3x.jpeg) The managing director added, “It is undeniable that guidelines and regulations are available at every filling station, and shared though posters and social media. “However incidents will continue to happen if we do not adhere to the guidelines and regulations.” He hoped through the campaign, Service Champions, and filling stations in general, will prioritise compliance with safety guidelines and regulations to achieve ‘Goal Zero’ or an incident-free condition, and “further increase public awareness on safety while at filling stations in the country”. As part of the event, Pengiran Dato Seri Setia Shamhary handed over Fill Safe, Feel Safe posters to management representatives of Shell retail stations to improve safety awareness at the stations for the public. The minister also presented the appointment of Retail Health, Safety, and Environment Ambassadors to selected filling station personnel. The safety campaign will be held for four weeks. Each week will focus on a different theme based on common incidents at Shell retail stations. A joint visit to selected Shell retail stations will be carried out by BSM, PA, the Safety, Health and Environment National Authority (SHENA) and the National Road Safety Council (MKKTR) to communicate to retailers and the public on the campaign’s objectives and purposes. The public is advised to seek the assistance of Service Champions if they are unsure about the safety practices at filling stations and to follow BSM’s social media accounts or visit the BSM website for the latest safety guidelines. BSM also urged the public to contact the BSM Call Centre if they witness non-compliance or unsafe behaviour at stations.

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