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Ensuring that every member of society has access to digital financial services not only enhances individual empowerment, but also fosters economic growth and stability. This was said by Progresif Sdn Bhd Chief Executive Officer Hajah Nurul Haniah binti Haji Jaafar yesterday during the launch of Progresif’s new cashless payment feature, Ding!, which is integrated within the Progresif Care+ app to enhance financial inclusion and empower micro, small and medium enterprises (MSMEs) as well as individuals. Minister of Transport and Infocommunications Pengiran Dato Seri Setia Shamhary bin Pengiran Dato Paduka Haji Mustapha also attended the launch at OneCity Shopping Centre. Progresif’s Chairman Mohammad Harris bin Brigadier General (Rtd) Dato Paduka Haji Ibrahim was also present. Hajah Nurul Haniah said, “Our vision is to deliver connectivity and innovative services to drive an inclusive Bruneian digital economy and beyond.” She said the launch is a step towards “generating growth in cashless transactions through various platforms to create a conducive business ecosystem”. She added, “As we pave the way for a connected and digital economy, its crucial to recognise that the foundation of this future is built on the principle of financial inclusion. ![](https://media.everythingbrunei.com/public/oaFT_wPCYzRGbMGQQWa0d-W-U-30IBO9vdouXmIvKA3.jpeg) Minister of Transport and Infocommunications Pengiran Dato Seri Setia Shamhary bin Pengiran Dato Paduka Haji Mustapha in a group photo at the event. PHOTO: MUIZ MATDANI & JAMES KON ![](https://media.everythingbrunei.com/public/xVOwrENuLbhNW2v6n_khU-2pASyFaRcS1smq2QqTnR6.jpeg) ABOVE & BELOW: Pengiran Dato Seri Setia Shamhary officiates the launch of Ding!; and the minister watches a transaction being made through Ding! at a vendor. PHOTO: MUIZ MATDANI & JAMES KON ![](https://media.everythingbrunei.com/public/4TzIDSHY6FBxDw8V2Nyoi-Z7XaZzYI3d9Wl5ocAsou3.jpeg) PHOTO: MUIZ MATDANI & JAMES KON “The initiative we are launching today is designed to bridge gaps by providing accessible and secure financial tools for our customers and partners regardless of their economic background.” According to Progresif, Ding! offers a seamless and secure payment solution that enables users to perform digital transactions without the need for a traditional bank account. Ding! allows users to top up their wallets with prepaid credit or by charging to their postpaid bill, supports instant scan and pay transaction via a global QR standard and ensures ease of use, including new digital payments. For merchants, Ding! offers a comprehensive dashboard that consolidate all business data in one place. The feature enables merchants to track their sales activities and transactions efficiently. The app also supports multi-user roles allowing businesses to identify and monitor different performance metrics. Ding! is currently conducting a roadshow until Sunday featuring a pop-up market with selected merchants. The roadshow is open to the public and includes a lucky draw offering one entry per every BND5 spent with Ding! wallet. The public can learn more about Ding! at the roadshow. Meanwhile, Progresif is awarding the first 1,000 Ding! wallet activations with free BND5 cash into their Ding! wallet. In addition, a lucky draw campaign running until end of September will see 16 winners walking away with various prizes, including BND100 Ding! cash and the grand prize of the latest Apple iPhone. – James Kon

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