Borneo Bulletin

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It's like a game of 'guess the price' gone wrong! Two retailers in Brunei were hit with fines for misleading price tags, proving that honesty is the best policy—even in retail! With fines up to BND20,000 and potential jail time, these price tag mishaps come with serious consequences. Talk about a price tag showdown!

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Information

Borneo Bulletin Article

Published on 3rd February 2022

Two Brunei retailers have been fined BND700 and BND500 respectively for displaying inaccurate prices on goods. The Department of Competition and Consumer Affairs (DCCA) found that the displayed prices did not match the actual purchase price, violating the Display of Price Order. Another retailer received a warning noti...

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