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Founded in 1926, renowned German automotive brand Mercedes-Benz has consistently epitomised a commitment to innovation, engineering excellence and a pursuit of unparalleled quality. Mercedes-Benz, synonymous with sophistication and performance, has solidified its status as a global automotive icon. Now, with the introduction of the new Mercedes-Benz Edition E to the Sultanate by Jati Transport Sdn Bhd, this iconic brand continues to captivate, exuding a charm that seamlessly blends individuality and sporting prowess as its inherent traits. Featuring two variants, the E200 and E300, the Edition E emanates luxury while adorned in the captivating Avantgarde exterior. This special edition distinctly emphasises the vehicle’s dynamic spirit and timeless excellence. Beyond being a mere design choice, it unfolds as a visual symphony, eloquently encapsulating the very essence of the Edition E. It’s not just about aesthetics; rather, it’s a statement showcasing the unique fusion of dynamism and sophistication inherent in this remarkable vehicle. **INTERIOR AESTHETICS** Within the Mercedes-Benz Edition E, the interior becomes a harmonious blend of emotion and intelligence. Boasting two brilliant next-generation high-resolution displays, these technological marvels sit beneath a shared glass cover, seamlessly merging into a wide-screen cockpit that appears to float effortlessly. This design choice serves as a central element, accentuating the interior’s horizontal orientation. ![](https://media.everythingbrunei.com/public/MBh_bmekl8OYl0J6sNfDb-4GnH7D-e21lndiBXg5G_I.jpeg) The new Mercedes-Benz Edition E distinctly emphasises the vehicle’s dynamic spirit and timeless excellence. PHOTO: ADIB NOOR ![](https://media.everythingbrunei.com/public/GHec9P4-yZeTaBKzRsmui-9q4EQ1bcWwIOHsHM9jTsP.jpeg) PHOTO: ADIB NOOR ![](https://media.everythingbrunei.com/public/YIycJpw9u2yKuK6o1Z5nW-CSQFoOg5mgkNORKCzZBEN.jpeg) The front has that lovely Mercedes-Benz grille with a chrome surround, combined with the sleek LED headlights and a modern-looking bumper. PHOTO: ADIB NOOR The expansive wide-screen instrument cluster takes centre stage, featuring a large display with virtual instruments directly in the driver’s field of vision and a central display positioned above the centre console. Offering a touch of personalisation, the driver can select from three distinct styles – Classic, Sport, and Progressive – to tailor the appearance of the wide-screen instrument cluster according to their preference. In this fully digital cockpit, the driver gains the freedom to configure information and views, allowing for a personalised and immersive driving experience that caters to individual tastes and preferences. The Edition E interior exemplifies not just cutting-edge technology but a thoughtful fusion of innovation and personal expression. **MERCEDES COMMITMENT** As a trailblazer in safety innovations, Mercedes-Benz has consistently held a pivotal role in prioritising driver and passenger well-being. This commitment is unmistakable in the E-Class, where safety features and systems come standard. The Edition E takes safety a step further by incorporating a knee airbag, a crucial component designed to shield the driver’s legs from potential impact with the steering column or instrument panel during a severe frontal crash. Rapidly inflating within milliseconds, this airbag not only stabilises the entire body but also collaborates seamlessly with the overall restraint system, including the seat belt, to optimise safety measures. A standout feature in the Edition E is the parking package, featuring a 360-degree camera that elevates the parking experience. The Active Parking Assist, complemented by the comprehensive camera system, simplifies the task of finding and manoeuvring into parking spaces. For added convenience, drivers even have the option to let the vehicle autonomously handle the parking process. Furthermore, the Edition E goes beyond safety by offering sunblinds that provide protection from direct sunlight. This not only reduces the interior heating effect but also ensures full visibility to the outside, allowing occupants to revel in the perfect blend of elegance and unbeatable comfort. In every aspect, the Edition E exemplifies Mercedes-Benz’s unwavering commitment to safety, convenience, and an unparalleled driving experience. Remaining true to its legacy, the E-Class undeniably encapsulates the hallmark excellence synonymous with Mercedes-Benz. Agile and sophisticated, this vehicle is meticulously engineered and finely tuned to instil confidence and evoke a sense of joy whether navigating city streets, cruising along open highways, or journeying towards the roads of the future. – Adib Noor

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