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Borneo Bulletin Article

Published on 2nd June 2022

Brunei aims to leverage Islamic values to revitalize its tourism industry post-pandemic. Minister of Primary Resources and Tourism Dato Seri Setia Awang Haji Ali bin Apong highlighted the potential of halal tourism, a rapidly growing market with 1.8 billion Muslim consumers worldwide. He emphasized the importance of in...

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Brunei aims to leverage Islamic values to revitalize its tourism industry post-pandemic. Minister of Primary Resources and Tourism Dato Seri Setia Awang Haji Ali bin Apong highlighted the potential of halal tourism, a rapidly growing market with 1.8 billion Muslim consumers worldwide. He emphasized the importance of integrating Islamic principles into customer service and hospitality, citing Brunei's strong performance in service and environment categories according to the GMTI 2021. The Ministry has implemented training programs and campaigns to promote ethical and welcoming practices within the industry.

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Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. 📰📱💻

Borneo Bulletin

📍Brunei Press Sdn Bhd

Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. 📰📱💻

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