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Borneo Bulletin Article

Published on 26th January 2024

McDonald's Brunei is considering incorporating locally-grown Sembada rice into its menu, a move that could be a major win for Bruneian rice farmers. The fast food chain is conducting taste tests and seeking customer feedback on the rice variety. Sembada, developed in collaboration with Indonesia's PT Biogene Plantation...

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McDonald's Brunei is considering incorporating locally-grown Sembada rice into its menu, a move that could be a major win for Bruneian rice farmers. The fast food chain is conducting taste tests and seeking customer feedback on the rice variety. Sembada, developed in collaboration with Indonesia's PT Biogene Plantation Company, boasts higher yields and pesticide-free qualities compared to its predecessor, Laila. McDonald's Brunei plans to purchase 400-500 bags of Sembada monthly from a local milling company.

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Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. 
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Borneo Bulletin

Brunei's leading English daily, serving the nation since 1953. Published by Brunei Press Sdn Bhd. 📰📱💻

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