Borneo Bulletin

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Did you know Brunei's tourism industry is getting a makeover with Islamic values? The 'MESRA' campaign promotes goodwill, ethics, and friendliness among tourism frontliners, ensuring visitors receive top-notch service with a cultural twist! Talk about a unique vacation experience!

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Borneo Bulletin Article

Published on 23rd November 2022

The Ministry of Primary Resources and Tourism in Brunei organized Islamic Values on Customer Service Training for 96 individuals in the tourism industry. This initiative aims to enhance service quality by incorporating Islamic principles like respect, hygiene, safety, and fairness. The 'MESRA' campaign promotes these v...

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